International Brand Consulting https://www.ibcbrandconsulting.com/ Brand Strategy Thu, 30 Jan 2025 17:28:06 +0000 it-IT hourly 1 https://wordpress.org/?v=7.1 Freyrie https://www.ibcbrandconsulting.com/2024/01/11/freyrie/ https://www.ibcbrandconsulting.com/2024/01/11/freyrie/#respond Thu, 11 Jan 2024 15:08:50 +0000 https://www.ibcbrandconsulting.com/?p=3582 This iconic brand symbolizes performance and a winning spirit, exuding vintage charm, unmatched class, and timeless elegance. FREYRIE was established in 1927 crafting snow skis. In 1950, the company ventured into water ski production and has since held the undisputed position of a market leader for an extended period. In [...]

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This iconic brand symbolizes performance and a winning spirit, exuding vintage charm, unmatched class, and timeless elegance.

FREYRIE was established in 1927 crafting snow skis. In 1950, the company ventured into water ski production and has since held the undisputed position of a market leader for an extended period.

In 1955, Freyrie water skis earned the prestigious “Compasso d’Oro” award for design, proudly displayed at the Metropolitan Museum in New York.

Throughout the 60s and 70s, Freyrie became the ski of choice for the most important snow and water ski champions.

Embraced by influential figures of the time, including King Hussein, Aga Khan, Jacqueline Kennedy, Margaret of England, Elvis Presley, Niarcos, Gianni Agnelli, and the Marcos family, FREYRIE skis epitomize excellence and style in winter and water sports.

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]]> https://www.ibcbrandconsulting.com/2024/01/11/freyrie/feed/ 0 Dimensione Danza https://www.ibcbrandconsulting.com/2023/05/03/dimensione-danza/ https://www.ibcbrandconsulting.com/2023/05/03/dimensione-danza/#respond Wed, 03 May 2023 06:22:58 +0000 https://www.ibcbrandconsulting.com/?p=3516 We are a second skin, the actions and thoughts that characterize every life. We are an overabundance of cheerful ideas and emotions, with an irrepressible desire to overcome our own personal boundaries. We are the relentless change that shapes new worlds, the delicate doubts that push us to create [...]

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We are a second skin, the actions and thoughts that characterize every life.
We are an overabundance of cheerful ideas and emotions, with an irrepressible desire to overcome our own personal boundaries.
We are the relentless change that shapes new worlds, the delicate doubts that push us to create our own reality.
We are emotion, sentiment, and sensation. Alive and ambitious.
We are an escape from laziness, a return to the heart.
We are passion and a force of nature: a fast current, a sea that rises within, a wind that caresses the skin.
We are a silence that surrounds, the earth under bare feet, the sun that dissolves all chains, offering freedom.
We are mysterious light on the gracious silhoueffe of the body, pure emotions, and passion. Personal talent or strength make no difference. What is important is the innate ability to identify and shape your very own reality.

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]]> https://www.ibcbrandconsulting.com/2023/05/03/dimensione-danza/feed/ 0 Suomy & Meccaniche Veloci https://www.ibcbrandconsulting.com/2022/02/09/suomi-meccaniche-veloci/ https://www.ibcbrandconsulting.com/2022/02/09/suomi-meccaniche-veloci/#respond Wed, 09 Feb 2022 11:00:02 +0000 https://www.ibcbrandconsulting.com/?p=3244 We developped a co-branding project between Suomy, the worldwide famous racing  helmet company, and Meccaniche Veloci, a company specialized in perfomance  watches. Meccaniche Veloci has presented a collection with the watch faces airbrushed by Suomy  using the same technic and designs of the racing helmets (2012-2014). [...]

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We developped a co-branding project between Suomy, the worldwide famous racing  helmet company, and Meccaniche Veloci, a company specialized in perfomance  watches.

Meccaniche Veloci has presented a collection with the watch faces airbrushed by Suomy  using the same technic and designs of the racing helmets (2012-2014).

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]]> https://www.ibcbrandconsulting.com/2022/02/09/suomi-meccaniche-veloci/feed/ 0 Italian Football Clubs https://www.ibcbrandconsulting.com/2022/02/08/italian-football-clubs/ https://www.ibcbrandconsulting.com/2022/02/08/italian-football-clubs/#respond Tue, 08 Feb 2022 15:45:24 +0000 https://www.ibcbrandconsulting.com/?p=3214 Italian Football Clubs Development of a new business model for the merchandising management of the top-flight Italian Football Clubs with an increase of the royalty revenues of the 300% in the first 2 years. Approximately 20 new products collections created in 2 years time for each team. Introduction of [...]

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Italian Football Clubs

  • Development of a new business model for the merchandising management of the top-flight Italian Football Clubs with an increase of the royalty revenues of the 300% in the first 2 years.
  • Approximately 20 new products collections created in 2 years time for each team.
  • Introduction of the first official take-down jersey under license and of the use of authenticity labels to fight counterfeiting.

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]]> https://www.ibcbrandconsulting.com/2022/02/08/italian-football-clubs/feed/ 0 Lambretta https://www.ibcbrandconsulting.com/2022/02/01/lambretta/ https://www.ibcbrandconsulting.com/2022/02/01/lambretta/#respond Tue, 01 Feb 2022 17:14:33 +0000 https://www.ibcbrandconsulting.com/?p=1992 We are Brand Advisor of Lambretta. In 2017 the new Lambretta Scooter has been presented. Launched in 2019 it is now being distributed in the UK, in Europe, and in the Far East countries. We are now developing the Brand Extension project. [...]

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  • We are Brand Advisor of Lambretta.
  • In 2017 the new Lambretta Scooter has been presented. Launched in 2019 it is now being distributed in the UK, in Europe, and in the Far East countries.
  • We are now developing the Brand Extension project.

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]]> https://www.ibcbrandconsulting.com/2022/02/01/lambretta/feed/ 0 Leonardo’s Codex Atlanticus https://www.ibcbrandconsulting.com/2022/01/02/leonardo-da-vinci/ https://www.ibcbrandconsulting.com/2022/01/02/leonardo-da-vinci/#respond Sun, 02 Jan 2022 13:11:28 +0000 https://www.ibcbrandconsulting.com/?p=2803 INVENTOR, ARTIST, GENIUS… The first Italian designer ever with a penchant for being incredibly  ahead of his time. He didn’t just invent new things, he also came up with concepts  and designs which took centuries for mankind to implement and develop. A visionary who merged art and science to [...]

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INVENTOR, ARTIST, GENIUS…

The first Italian designer ever with a penchant for being incredibly  ahead of his time. He didn’t just invent new things, he also came up with concepts  and designs which took centuries for mankind to implement and develop.

A visionary who merged art and science to perfection.
The first modern designer of all times.

GET INSPIRED…

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]]> https://www.ibcbrandconsulting.com/2022/01/02/leonardo-da-vinci/feed/ 0 Van Gogh, Irises https://www.ibcbrandconsulting.com/2022/01/02/irises/ https://www.ibcbrandconsulting.com/2022/01/02/irises/#respond Sun, 02 Jan 2022 13:10:18 +0000 https://www.ibcbrandconsulting.com/?p=2039 Vincent van Gogh (Dutch, 1853 – 1890) - Irises, 1889, Oil on canvas - 74.3 × 94.3 cm (29 1/4 × 37 1/8 in.), 90.PA.20 - The J. Paul Getty Museum, Los Angeles Maybe the world best known painting. In 1987 this painting was bought [...]

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Vincent van Gogh (Dutch, 1853 – 1890) – Irises, 1889, Oil on canvas – 74.3 × 94.3 cm (29 1/4 × 37 1/8 in.), 90.PA.20 – The J. Paul Getty Museum, Los Angeles

Maybe the world best known painting.

In 1987 this painting was bought by Alan Bond for 53.9 million, and it was the most expensive painting ever sold.
In this painting strong colors, thickly applied paint, and powerful decorative rhythms convey the artist’s sense of nature’s surging vitality.

An extraordinary art theme, known and loved all over the world, to create special new collections and products under license, and reach customers of all kinds of targets.

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]]> https://www.ibcbrandconsulting.com/2022/01/02/irises/feed/ 0 Willow https://www.ibcbrandconsulting.com/2021/04/30/willow/ https://www.ibcbrandconsulting.com/2021/04/30/willow/#respond Fri, 30 Apr 2021 00:00:17 +0000 https://www.ibcbrandconsulting.com/?p=3324 Willow is an Italian neo-pop artist who transports us to a world of vibrant colors and continuous drawings. Since the early 1990s, the post-modern artistic movement known as Neo Pop has been gaining international recognition. It spans from the United States to Europe, Latin America to Russia, and extends to the Far East [...]

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Willow is an Italian neo-pop artist who transports us to a world of vibrant colors and continuous drawings.

Since the early 1990s, the post-modern artistic movement known as Neo Pop has been gaining international recognition. It spans from the United States to Europe, Latin America to Russia, and extends to the Far East in China and Japan. This movement introduces a galaxy of new customs, social norms, and behavioral habits, prompting the need to give voice to impactful new icons that reflect the current era.

Neo Pop is precisely that, a new and unprecedented wave within the pop culture sphere. It surfs the waves of web and social media communication, making its presence felt in street art, the underground scene, music, product brands, comics, marketing, fashion, advertising campaigns, web design, digital art, and various youth subcultures.

Willow’s canvases exude originality within the realm of Neo Pop. They showcase unique living beings that traverse between stars, musical notes, gears, bubbles, and onomatopoeic elements.

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]]> https://www.ibcbrandconsulting.com/2021/04/30/willow/feed/ 0 Opera Historical Archive https://www.ibcbrandconsulting.com/2021/04/30/ricordi-historical-archive/ https://www.ibcbrandconsulting.com/2021/04/30/ricordi-historical-archive/#respond Thu, 29 Apr 2021 23:38:17 +0000 https://www.ibcbrandconsulting.com/?p=2597 Italian Opera Arts The Ricordi Historical Archive is a private collection  and tells the story of the most important Italian Operas  and of La Scala Theatre in Milan. The Archive is housed within the Palazzo di Brera in Milan. The universally known masterpieces of Rossini, Verdi, Puccini, [...]

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L'articolo Opera Historical Archive proviene da International Brand Consulting.

]]> https://www.ibcbrandconsulting.com/2021/04/30/ricordi-historical-archive/feed/ 0 Luciano Barbera https://www.ibcbrandconsulting.com/2021/04/12/luciano-barbera/ https://www.ibcbrandconsulting.com/2021/04/12/luciano-barbera/#respond Mon, 12 Apr 2021 15:43:46 +0000 https://www.ibcbrandconsulting.com/?p=2535 Luciano Barbera is a deeply Italian brand, born in Biella, and synonymous with quiet elegance. The collection is a manifestation of the beliefs of its founder, Luciano Barbera, still today involved the creation processes of the collections. In the last five decades, Luciano Barbera has grown to become a leading luxury menswear brand [...]

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Luciano Barbera is a deeply Italian brand, born in Biella, and synonymous with quiet elegance. The collection is a manifestation of the beliefs of its founder, Luciano Barbera, still today involved the creation processes of the collections. In the last five decades, Luciano Barbera has grown to become a leading luxury menswear brand by focusing on the tenants of classic Italian style: superb construction and understated refinement. The brand offers a wide assortment of sportswear, sartorial clothing, furnishings and accessories.
Luciano Barbera products are sold only in the finest specialty stores and department stores across the U.S.A, Europe, Middle East and Russia and at the exclusive Luciano Barbera flagship boutique in Via Gesú in Milan.
We are now focusing on finding new partners in the direct distribution and licensees for a brand extension based on extreme quality of the products.

Click on the image to view PDF

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