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More than ever a proper Brand Strategy is emerging as one of the new creative ways to achieve your company growth and development target.

Whether you are looking for a new Brand Acquisition or are seeking expert assistance for your own Brand, IBC connects you with opportunities that generate the new revenues you have been looking for.

BUSINESS PROFILE

Brand strategies, scouting and negotiations for strategic alliances in business management between Brand owners and Brand users.

PORTFOLIO

EXECUTIVE TEAM

Elisabetta Treggiari
Managing Director
Paolo Roffia
Account Officer
Carla Migliore
Partner
Massimo Grassi

Partner
Milena Peverelli
Consultant
Simone Biagioni
Senior Partner
Antonella Lo Re
Senior Partner

BRAND ADVISORING

We strive to achieve the highest revenues and success by creating a customized Brand Strategy to ensure the highest profitability both to Brand owners and to Brand users.

  • Our marketing tools are Alliances, Partnership, Co-marketing, Co-branding and Licensing, together with a Contemporary Communication Strategy.

BRAND ALLIANCES

For companies looking to increase their Brand Equity, we build Brand Partnership and Alliance.

  • We build Brand partnership of any kind: co-branding, co-marketing, joint-venture, sponsorship, etc. to combine together the strength of the two Brands in order to increase their value.
  • Through a Brand Partnership we increase Brands visibility, optimize communication campaign impact and results, allow our clients to enter new markets through new distribution channels.
  • This new business approach will drive our clients to the best results for their Brand equity.

BRAND ACQUISITION

For companies looking to increase their Brand Equity, we build Brand Partnership and Alliance.

  • Our Brand Acquisition service assists companies in identifying well-known Brands for acquisition or co-branding or co-marketing or licensing agreement.
  • Our Brand Acquisition work spans over a wide range of sectors and it is focused in particular on fashion and fashion accessories categories.

BRAND LICENSING AND BRAND EXTENSION

We create and manage strategic and complete licensing plans for the Brand of our new clients

  • Each consulting project is customized and tailored to meet a wide range of needs, ultimately assisting our clients to understand their licensing opportunities as well as their risks.
  • Our team evaluates the viability of extending a brand into new categories and retail channels. We provide brand owners with a comprehensive analysis and recommendations for a specific course of action.

For companies that already have licenses, we evaluate their current plans and promote optimization and visibility enhancement

  • For clients with existing licensing programs, we evaluate the program’s successes, challenges, management and operations to ensure that the highest potential is being realized.
  • The final deliverable is a comprehensive analysis that includes specific recommendations to increase the overall performance of the licensing program and/or recommendations for a specific course of action.

BRAND AND PRODUCT PROTECTION

We advise on protection of the original products and assist in fighting against counterfeiting through partner companies that deal with all aspects dedicated to the defensibility of authentic products. For the consultancy about protection of the original products, we are partner of OPSEC SECURITY GROUP. 

OPSEC SECURITY, a company based in Newcastle – Scotland, is a global leader in providing anti-counterfeiting technologies, services, and programs to governments and corporations worldwide. OpSec delivers solutions to fight counterfeiting, gray market diversion, and online Brand abuse.

ETHICAL

  • IBC works with the highest level of integrity.
  • IBC holds in strict confidence every confidential information received by clients.
  • IBC works in an ethical manner dealing with Brand Properties and Licensee Companies.
  • IBC do not represent conflicting interests in the same transaction and, in case, proceeds only with the knowledge and consent of all parties involved.
  • IBC respects the rights of others and comply with all the laws and ethical regulations governing business dealing.

MAIN OFFICE

International Brand Consulting Sagl
Via Maggio 1/c, palazzo Botta
6900 Lugano – Switzerland

Ph: +41 091 2257485
E-mailibc@ibcbrandconsulting.com
Skype: IBC brand consulting


Campo Marzio

Via P. Capelli / Via Campo Marzio

HONG KONG OFFICE

International Brand Consulting Sagl 
Hong Kong Central Plaza
35/F Central Plaza, 18 Harbour Road,
Wanchai, Wanchai

Ph: +41 091 2257485
E-mailibc@ibcbrandconsulting.com
Skype: IBC brand consulting

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