STRATEGY

STRATEGY

STRATEGY

STRATEGY

“Only from the Vision we can identify the Strategic Objectives.”

We use Strategy, Creativity and Technology to uncover specific market needs and potential opportunities, to help the Company thinking out of the box and to develop the most efficient strategy to build and growth of Company image and visibility.

EXPERIENCE and EXPERTISES

EXPERIENCE and EXPERTISES

EXPERIENCE and EXPERTISES

EXPERIENCE and EXPERTISES

IBC BELIEVES IN PEOPLE

“All steps we take are part of a consistent and well crafted strategy.”

We are a team of professionals with a broad range of expertise to meet your needs. We create products, provide services and open communication channels . Our network connects people and brands in meaningful and holistic ways.

SERVICES

SERVICES

SERVICES

SERVICES

GROWTH CAN BE ACHIEVED IN MANY DIFFERENT FORMS.
WE CAN SUPPORT YOU, YOUR BRAND AND YOUR COMPANY IN MANY DIFFERENT FORMS ACCORDING TO YOUR NEEDS.

Brand Creation & Definition‣
Identity Creation & Definition‣
Brand & Licensing Management‣
Brand & Licensing Extension‣
Go-To-Market Strategy‣
Product Design‣
Naming, Branding & Packaging‣
Social Engagement‣
Ethical Values Definition‣
End-Customer Experience Strategy

GROWTH STARTS HERE

GROWTH STARTS HERE

GROWTH STARTS HERE

GROWTH STARTS HERE

CREATE YOUR AWARENESS
INCREASE YOUR VISIBILITY

CREATE YOUR AWARENESS
INCREASE YOUR VISIBILITY

CREATE YOUR AWARENESS
INCREASE YOUR VISIBILITY

CREATE YOUR AWARENESS
INCREASE YOUR VISIBILITY

‣Want to launch your Brand?

Being in the right place at the right time is the key of the success. With a correct Brand Strategy you can achieve the best results with the most efficient investment and the shorter timeline. We support you in all the aforementioned steps , having a wide range of skills covering all the aspects of a strong Brand Launch strategy.

‣Want to be more visible?

Having the best product is not enough. The Market has now new rules and new channels of communication and sales. To be properly connected and be truly embedded in these channels is a must if you want to be successful. Our team knows and manages the most advanced tools and techniques to reach the best position with a tailored strategy.

‣Want to empower your Brand voice?

A powerful Brand Identity marketing and communication will let you identify, recognize and distinguish your company in a global competition and will help your clients to be connected with your Brand, creating a strong and long-term relationship based on Brand’s trust.

INCREASE YOUR VALUE

INCREASE YOUR VALUE

INCREASE YOUR VALUE

INCREASE YOUR VALUE

‣Want to maximize your Brand Management?

No matter if you are a fast growing Brand or established Market player, every Brand needs to be managed properly and on an ongoing basis. With our analytical tools and our expertise, we are able to take a real picture of the state-of-the art business, to evaluate and devise a management plan that fits all your needs while optimising your processes and reducing your fixed cost base.

‣Want to provide to your Brand a more consistent growth?

Growth is not only a question of opportunities, is also a matter of looking in the right direction. We start from the Brand Identity and core to evaluate and study the most coherent Brand Extension opportunities, keeping in mind that the more coherent the Brand Extension is, the greater the effects will be on the Brand, thus improving the Company’s results.

‣Want to diversify your business?

When the core business is healthy and wealthy, this is the exactly the time to explore new horizons and invest into new opportunities.. We assist you in finding the best opportunities according to your direction and business scope. From designing the strategy to identify the proper partners to realize the project, we implement the plan step by step to bring new business and opportunities.

BOOST YOUR TURN OVER

BOOST YOUR TURN OVER

BOOST YOUR TURN OVER

BOOST YOUR TURN OVER

‣Looking for your next Brand?

If your goal is to license or purchase a Brand to boost your turnover, we support you with a Market research and analysis to scout, select and finalise license or acquisition for the most suitable Brand for your company needs and goals.

‣Want to increase your Brand Equity?

If your goal is to find licensee partners to increase your brand equity, we support you with the creation of a strategic Brand extension plan. We will scout and select the most reliable licensee partners that match your needs and goals.

‣Want to maximize your Brand efforts?

Economic growth is always fuel for creativity and innovation. It is critically important to maximise your investment to increase margins and create equity to invest in your growth. The fastest way to make the process more efficent is to focus on activities that allow to increase income while mantaining or reducing your costs. We scan and review your Brand activity and profile the perfect strategy that meets your goals.

BRAND PORTFOLIO

BRAND PORTFOLIO

BRAND PORTFOLIO

BRAND PORTFOLIO

Over the past 25 years, our team had been in connection with some highly prominent Brands, such as

Over the past 25 years, our team has had the privilege to work with highly prominent Brands on the market, such as

LUGANO OFFICE‣

6900 Lugano – Switzerland
Via Maggio 1/c – Palazzo Botta
Ph: +41 91 2257485

HONG KONG OFFICE‣

Hong Kong Central Plaza
35/F Central Plaza, 18 Harbour Road,
Wanchai, Wanchai

CH | 6900 | Lugano | Viale Carlo Cattaneo, 21
IBC@ibcbrandconsulting.com | Skype IBC Brand Consulting