Elisabetta Treggiari is a Brand strategy and licensing specialist with product development expertise

She began her professional career in 1990 as a Marketing and Licensing Manager for Mattel.

In 1994 she started her own Company specializing entirely in licensing based in Milan, Italy.

In 1999, she founded Professional Licensing Group, a licensing company specializing in sport merchandising, and in 2002 she founded Treggiari & Associati Licensing srl, a company specializing in strategic consulting on Brands.

In 2013 she joined IBC Lugano and she brought a wealth of experience and proficiency, in her collaboration with the most highly qualified professionals.

Since 2016 she has been IBC Managing Director.