Before

Development and improvement of a merchandising plan for the Brand Vespa based on the will of the Property to furnish the Piaggio Vespa dealers and distributors worldwide with a proper collection of complementary Vespa branded items. All the dealers in the US distributed tshirts, jackets, bags and all the [...]

Moto GP Repsol Honda Team Management of the merchandising and licensing projects of the Repsol Honda Team, the first licensing program to be taken to the MotoGp world (2002). Exclusive bikes, eyewear, wallets, leather accessories, crests, toys, die casts and stationary collections distributed through traditional channels and through  Dorna [...]

Start up of a Brand Extension Strategy and introduction of the Brand to the young girls audience with a new clothing and accessories line. The most successfull collections were shoes, silk and fine wool scarves and foulards, fashion sunglasses, parfums, watches, easy-wear, beachwear. After four years, the company achieves [...]

As Momodesign Licensing Advisor we supported the Property for the licensing and marketing strategic planning, strengthening and re-positioning of the Brand. Development of the apparel and accessories project, creation of new distribution channels, increasing the presence of the Brand in the European and Middle East markets. Our goal was [...]