Development of the strategic plan to re-fresh the Brand positioning New advertising campaign with photos by Giovanni Gastel Brand extension strategy based on worldwide licenses and partnerships for the men’s apparel and accessoriescollections. The company achieved a 300 percent increase in the turnover in only three years time. 2000-2006 [...]
Tommy Mikino is a sly pirate, born in 2006 from the imagination of Carlotta Medas. Characterized by a cold and threatening gaze, a thin build and great agility, he is particularly notable for his long ears and disproportionate incisors. Tommy Mikino is mysterious and ambiguous, irresponsible and impostor, impudent [...]
Hundreds of Lambretta Clubs have been established all around the world since the ‘50s and all of them witness the passion and the extraordinary story of the Lambretta scooter, produced in Milan along the Lambro river, and sold worldwide in the ‘50s and ‘60s. To the members of the [...]
Development of a plan aimed to support Brembo worldwide positioning of leader in new technology research and development (2008-2012) Creation of a unique project based on motor vehicle safety. Development and patent of a new and effective motorcycle airbag system to protect motorcyclists in the event of a collision [...]
We have supported the bankruptcy receiver in enhancing the value of the Brand and to settle the sale of the Brand at price decided. Our strategy has been based on new licensees scouting and on BtB communication. We have taken the royalties revenue to double and more in 2018 [...]
Baldinini is one the most well known Italian Fashion Shoes Brand in Russia. We have supported the Property in its growth with new licenses and collections.
Development and improvement of a merchandising plan for the Brand Vespa based on the will of the Property to furnish the Piaggio Vespa dealers and distributors worldwide with a proper collection of complementary Vespa branded items. All the dealers in the US distributed tshirts, jackets, bags and all the [...]
