• Development of a plan aimed to support Brembo worldwide positioning of leader in new technology research and development (2008-2012)
• Creation of a unique project based on motor vehicle safety.
• Development and patent of a new and effective motorcycle airbag system to protect motorcyclists in the event of a collision and of a motorcycle helmet with a new belt system developed and patented exclusively for Brembo by Sabelt.
• Building of a team of companies and technicians from many European countries.
• Launch at Pitti Firenze 2012.