For Brembo, leader in racing brakes for automobiles and motorcycles, aimed to support their worldwide positioning of leader in new technology research and development. Creation of a unique project that was based upon positioning the Brand as a leader in the enhancement of motor vehicle safety. Building of a new team of companies and technicians from European countries to develop and patent a new and effective motorcycle airbag system to protect motorcyclists in the event of a collision and of a motorcycle helmet with a new belt system developed and patented exclusively for Brembo by Sabelt.