Specialist in the perfume/personal care/skin care market, both mass and selective.
She started her carrier working in the multinational UNILEVER where she covered various roles within the Marketing Department.
She has grown progressively becoming Marketing Manager, Business Manager and then Innovation & Marketing Director of, among the others, Atkinsons, Cerruti, Valentino, Elisabeth Arden, and I Coloniali for which she set the creation and launch.
In the last years she has focused her role as consultant in various aspects of the company licensing strategy.