Elisabetta Treggiari

“It’s always further than it looks.
It’s always taller than it looks.
And it’s always harder than it looks.”
– The three rules of mountaineering

I love scouting and negotiating to build strategic alliances between companies to bring growth in their business.

I am a brand strategist and licensing specialist, expert in licensing and negotiations for a broad range of collaborations and agreements.

I have started my carrier in 1990 as Barbie Marketing Manager at Mattel Toys.
I specialized in sport merchandising and sponsors scouting working with all the Italian football teams and the main European ones, and later on with Formula1 and Moto GP champions and teams. Then afterwards I specialized in fashion and lifestyle brands licensing.

In 2013, I started serving as the director of IBC Brand Consulting, an associates consultancy company based in Lugano, Switzerland and I am pleased to work today on a worldwide basis for clients such as the J.Paul Getty Museum, Los Angeles; the New York Public Library, New York; Lambretta Ltd, London; Bombay Ryon Fashion (BRFL), Bombay; Pinacoteca Ambrosiana for its Leonardo da Vinci Codex Atlanticus.

I love working with Brands that have high recognition and are inspirational to a wide target.