Elisabetta Treggiari

Brand strategist and licensing specialist, an expert in the field of licensing, scouting, and negotiation for strategic alliances among companies to foster development plans and business growth. Through her extensive involvement in licensing, she has garnered comprehensive experience across diverse markets and project development, cultivating a great grasp of the dynamics and requirements that companies of various kinds encounter when pursuing novel strategies.

In 2013, she assumed the role of Director at IBC Brand Consulting, introducing a pioneering strategy that applies the licensing business model to the realm of art. This approach involves the creation of licensing programs to develop museum collections inspired by artworks, translating them into high-end products, and having them distributed worldwide.

In 2002, she established Treggiari & Associati, a licensing consulting company based in Milan with the objective of cultivating highly recognizable and inspirational fashion Trademarks and Brands. Her focus then shifted to international markets, leveraging Italian trademarks and brands to bring the essence of Italian style worldwide.

Back in 1998, she co-founded  Professional Licensing Group srl, a specialized licensing agency based in Milan specialist in soccer and motor sports licensing. Her innovative licensing business model paved the way for a successful Italian soccer merchandising project, propelling remarkable growth in sales and revenue across the globe. This endeavor established a novel business paradigm for all European soccer teams.

She initiated her career as Barbie and Girls Toys Marketing and Licensing Manager at Mattel in 1990.