In 1998, development of the marketing strategies for the worldwide merchandising of top-flight Italian football clubs (1998-2002).
Selection of approximately 30 Italian companies that signed licensing contracts with each of these prominent Football Teams and development of a distribution systems that allowed the widest visibility of their products in Europe and Asia. The project had phenomenal success in Italy and has led to exceptional growth in sales and revenue worldwide: A.C. Milan merchandising has been given under worldwide master license to the Warner Bros Co and the Juventus F.C. one to Nike Corporation.